Laos has been listed as one of the world’s fastest-growing travel destinations in 2024, securing the 13th position globally, according to the United Nations World Tourism Organisation (UNWTO).

As reported by The Laotian Times, the country recorded a 25.3% rise in international arrivals last year compared with 2023, welcoming more than 4.1mn visitors—almost 1mn more than the previous year. Most tourists came from neighbouring Thailand, Vietnam, and China.

Within Southeast Asia, Vietnam reported the strongest tourism growth, placing 4th worldwide with an increase of 38.6%. Thailand followed closely with 26.3% growth, ranking 12th globally. Malaysia rose by 24.2% (15th place), Cambodia climbed 22.87% (16th), and Singapore grew by 21.22% (20th).

By July 2025, Laos had already drawn over 2.3mn foreign visitors, up from 2.1mn during the same period last year. With this trajectory, the country is expected to surpass its 2025 target of 4.3mn tourists.

On a global scale, South Korea topped the UNWTO list with an impressive 48.82% increase in arrivals, followed by Japan with 47.09% and Chile with 40.42%. Despite these growth rates, France continued to hold its position as the world’s most visited country, recording more than 102mn international arrivals in 2024.

The UNWTO highlighted that strong regional demand, improved connectivity, and the easing of travel restrictions contributed to the robust growth of tourism in Asia, with Laos and its neighbours benefiting significantly from these favourable conditions.

Laos’ performance reflects the government’s ongoing efforts to boost the tourism sector as a driver of economic development. Infrastructure improvements, cultural promotion, and cross-border cooperation with neighbouring countries have all played a role in making the nation more attractive to international travellers.

With its mix of natural landscapes, heritage sites, and cultural experiences, Laos is positioning itself to capture a larger share of Southeast Asia’s expanding tourism market, while maintaining its reputation as a peaceful and authentic destination.